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10 SEO Best Practices for Blogger.com and Google

Make Your Content Evergreen

When you create content that is timely, it will quickly become irrelevant after the event has passed, or the information is no longer current. Create content that is evergreen, meaning it is still relevant long after it was first published. Evergreen content ranks well in search engines because it consistently attracts traffic and remains useful over time.

Choose a Focus Keyword

Your content should have a primary keyword or topic that it focuses on. This keyword should be placed in your title tags, meta descriptions, and throughout your content. Use related LSI (latent semantic indexing) keywords to further define your primary keyword. LSI keywords are synonyms or semantically related terms that help search engines better understand the context of your content. For more information about LSI keywords and how to use them check out Moz’s LSI Keywords page.

Craft Memorable Titles and Descriptions

Your title tag and meta description are the first impression that users will have of your content, so make them count! Use compelling language that accurately reflects the content of your page. Include your main keyword in both your title tag and meta description and keep them within the recommended character limits.

Optimize Images

Images can help to break up your text and make your content more visually appealing. However, large images can slow down your page speed, so it's important to optimize them before uploading them to your site. Compress images to reduce their file size without sacrificing quality. Use descriptive alt text to help search engines index your images.

Enhance User Experience (UX)

The user experience (UX) of your site is an important ranking factor for Google. Make sure your site is easy to navigate and provides a positive experience for visitors. Use clear and concise language, and avoid using jargon or technical terms that your audience may not understand. Break up your content into smaller paragraphs and use headings and subheadings to make it easy to read.

Earn Backlinks from Reputable Websites

Backlinks are one of the most important ranking factors for Google. When other websites link to your content, it is a signal to Google that your content is valuable and trustworthy. Focus on building relationships with other websites in your niche and create content that they will want to link to.

Use Internal Linking

Internal linking helps to distribute link equity throughout your site. When you link to other pages on your site, it helps search engines to understand the structure of your site and the relationships between different pages. Use internal linking to help users navigate your site and to keep them engaged with your content.

Promote Your Content

Once you have created high-quality content, it's important to promote it so that people can find it. Share your content on social media, submit it to directories, and reach out to other websites in your niche to see if they would be interested in linking to your content.

Track Your Results

It's important to track your SEO results so that you can see what's working and what's not. Use Google Analytics to track your traffic, rankings, and conversions. This data can help you to identify areas where you can improve your SEO efforts.

Stay Up-to-Date with SEO Trends

SEO is constantly evolving, so it's important to stay up-to-date with the latest trends. Read blogs, attend conferences, and experiment with new techniques to improve your SEO results.

Blogger.com-specific SEO Tips

In addition to the general SEO tips above, there are a few specific things you can do to optimize your Blogger.com blog for search engines.

• Use a custom domain name. A custom domain name will make your blog look more professional and it will be easier for people to remember.
• Enable HTTPS. HTTPS is a secure protocol that will help to protect your blog from hackers and malware.
• Use a mobile-responsive template. A mobile-responsive template will make your blog easy to read and navigate on all devices.
• Add a sitemap to your blog. A sitemap is a file that lists all of the pages on your blog. This helps search engines to index your content more easily.

Following these tips will help you to improve your SEO and get more traffic to your Blogger.com blog.

Conclusion

SEO is an essential part of online marketing. By following the tips in this article, you can improve your SEO and get more traffic to your website. Remember to focus on creating high-quality content, optimizing your site for search engines, and promoting your content. With a little effort, you can improve your SEO and achieve your online marketing goals.